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MediaGo (Baidu) Full Integration


The full Voluum and MediaGo integration connects the two platforms in the maximum possible scope. It gives you the option to have full control over your MediaGo campaign in Voluum and make use of Voluum's vast reporting and optimization options at the same time. The following article describes the scope of the integration, the setup, and how to work with integrated campaigns.

How can you benefit from the integration with MediaGo?

The full API integration gives you the following benefits:

  • Synchronize costs on: campaign, AD_ID, ASSET_ID, SITE_ID levels
  • Check the status of: campaign, AD_ID, ASSET_ID, SITE_ID.

Voluum Note: As sites are visible on MediaGo side with a ~2h delay (since campaign starts receiving traffic) changing the bid for sites may not be possible from Voluum report's level within that timeframe. In such case if you receive an error, please try again later.

  • Pause and resume: campaign, AD_ID, ASSET_ID
  • Change bid: campaign, SITE_ID

Before you start

Before you start the integration, make sure you have the following:

  • Active Voluum account
  • Active MediaGo account
  • At least one MediaGo campaign running and set in Voluum using supplied template.
  • MediaGo API key. Note that this key needs to be base64 encoded. You can request the API key from your account manager using the following message:
Hello
I want to use MediaGo integration in Voluum Automizer. Please share with me (already encoded) API Token for my account.
Kind regards,

I. Perform the integration

  1. In Voluum, go to the AUTOMIZER module.
  2. Go to the Traffic sources tab.
  3. Click the Add traffic source button.
  4. Click the Add integration link under the MediaGo traffic source.
  5. Provide your API key.
  6. Provide your account name.
  7. (Optional) Decide if you want to see cost estimations for periods between data synchronization. The estimations are based on the last 24 hours data set. When cost will be synchronized, estimated costs will be replaced with actual ones.
  8. (Optional) Decide if you want to have your campaigns automatically matched. If you turn this off, you will have to use Integration Manager to manually match campaigns.
  9. Click the Add integration button.

II. Working with integrated campaigns

The integrated campaigns are marked with the  icon. To make use of the integration, make sure that you have the following columns visible by clicking the  button and ticking the appropriate boxes:

  • Actions
  • Bids
  • Status

Each change you make in Voluum will have an instantaneous effect in MediaGo. Find out what you can do with integrated campaigns:

Check the status of integrated campaigns:

You can observe the status of your integrated campaign in the Status column.

Pause or restore an integrated campaign:

You can pause or restore an entire integrated campaign in the Campaigns view, in the Actions column:

  • To pause a running campaign, click the  button.
  • To restore a paused campaign, click the  button.

Pause or restore a single custom variable of an integrated campaign:

To pause or restore a single custom variable, create a specific campaign report and group data by a given custom variable. Then you will be able to take actions in the Actions column:

  • To pause a running variable, click the  button next in a given table row.
  • To restore a paused variable, click the  button next in a given table row.

Change bids for an integrated campaign:

You can change bids of the whole campaign in the Campaigns view, in the Bids column. Every bid adjustment is automatically saved.

Change bid for a single custom variable of an integrated campaign:

To change a bid on a single custom variable level, create a specific campaign report and group data by a given custom variable, Then you will be able to change bids in the Bid column.

  • To change a bid on a single custom variable level, click the Default button and provide a bid value. Every bid adjustment is automatically saved.
  • To change your custom bid back to a default one, click the  button.

Track & optimize
your campaigns with ease!